The full story of
GRID
Grid, despite its name, isn’t about structure or rigid systems. It’s a place that feels easy, warm, and intentionally a little messy in the best way. I built the identity by leaning into that. Not by avoiding structure, but by choosing when to let it loosen. The visuals stay open, slightly imperfect, and organic. The idea was to hold onto that sense of comfort and spontaneity, where the food and the experience lead, and the design doesn’t try to over-control it.
The Logo
My summer internship at Roundel and Target was a transformative bridge between design student and professional. Progressing from basic "flights" to approved live campaigns for brands like Pace and Clorox, I mastered technical Photoshop skills and inclusive design principles.
